Every day, people surf the internet for an average of 3 hours. One third of this time even in social media. The look in the smartphone, tablet or desktop is as natural as the phone or the look in the newspaper.
The web is more than just a medium like radio or television. It has become the ultimate infrastructure for our entire life.
But as usual, as users use the Internet, it is not usual for companies yet to seize this opportunity to show themselves in the digital world and tap the huge potential of attracting customers.
Online marketing will be soon the only marketing discipline that will replace traditional advertising in newspapers, posters, phone calls, etc. completely.
Companies can no longer afford to do without a marketing mix. Whether as part of a cross-media communication strategy or as part of a customer acquisition strategy such as lead generation via a funnel.
Not to do any digital marketing is irresponsible to your own business and to people using search engines, social channels and apps in order to find products, information, services, entertainment, knowledge, solutions, consulting and much more.
The quality of user's experiences on the net depends on the marketing performance and communication readiness of all companies. Whether regional, national or international.
Online marketing and communication strategies have changed radically between brands and consumers in recent years.
A functional and networked website, social media channels, content management, web shop and e-mail marketing are essential to the marketing mix and are instrumental in addressing new customers and to strengthen existing customer relationships.
Detailed success-measurements of the marketing activities may not be missed for cost efficiency in the strategy.
How would you like to work with us?
Training & Coaching
We'll show you in detail which tools are best for your performance, how to use them, how to reach your audience, and how to improve customer relationships.
You can use our templates for your strategies, for high conversions and more success.
What can not be missing! Monitoring, measuring and optimizing success.
We take over your strategy planning, set up the funnels, monitor and optimize the results.
Together, we build strong communication between user and your business for more sales and support.
About Peter Sykora
Peter Sykora helps small and medium-sized enterprises to digitize themselves for the preservation of their existence, new customer acquisition, more sales and success.
As an Austrian, grown up in Caracas, Venezuela, he is a Spanish native speaker and after 8 years in England, he is also fluent in the English language. This allows him to offer his services in German, Spanish and English-speaking countries.
His expertise and experience in financial planning, retail, hospitality industry, healthcare and (online) marketing makes him a valuable partner to write stories about business success.
His mission is to help retailers and service providers to position themselves digitally and successful, in order to reach their target audience, to build a strong communication and thus to create a better World Wide Web for all users.